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A New Approach for Conventional Payment Card Business
Adopting an innovative customer-focused partnership approach, OCG works together with both Banking and Strategic Partners to ensure all Lifestyle payment card programs we develop are unique and beneficial to both cardmembers and business partners. The key purpose for this partnership is that each of our partner rides on their core competency to maximize the platform benefits. OCG plays the crucial role to safeguard the quality of our card programs such that they are sustainable and attentive to the needs of our business partners and customers.
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Our
Effective Model
Lifestyle
Theme Card Issuing
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| OCG's
focus: |
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Identify market opportunities among researched lifestyle categories |
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Identify and evaluate quality Banking Partners and Strategic Partners for each Theme Card |
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Ensure card usage programs are productive and profitable |
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Offer marketing and CRM support to Strategic Partners |
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Achieve 5-WIN Partnership Model - Banking Partners + Strategic Partners + Merchant Partners + Cardmembers +
OCG Partnership |
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| Banking
Partners focus: |
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Issue more quality cards and |
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Enjoy additional revenue |
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Manage risk / operation |
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Provide customer services |
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| Strategic
Partners focus (Card Issuance / Acceptance): |
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Support customer relationship and marketing programs |
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Acquire additional customers |
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Enjoy additional revenue |
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| Merchant
Partners focus (Card Acceptance only): |
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Attract additional customers |
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| Customers
focus: |
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Enjoy extensive privileges that match with their lifestyles |
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