In February 2005, Oriental City Group (OCG) started to launch its first Lifestyle payment card business in China in targeting to serve the fast expanding high and middle income groups with high consumption power.  Strategically linked with its comprehensive regional OCG Services Platform, OCG has successfully established and positioned to be among the first Hong Kong financial institutions in issuing Lifestyle Theme Card in Mainland China that generated win-win benefits to the Group, its business partners as well as cardmembers.

OCG initiated the launch of its first Lifestyle Golf Payment Card in China - Pacific - OCG Golf Card (hereinafter called "Golf Card") in February 2005, jointly issued by Bank of Communications (BOCOM), a well-known and established state-owned banking institution. The Golf Card was officially issued on July 28th, 2005, with a unique translucent design in sophistication for prestigious Golf Card members. In addition to all banking benefits provided by BOCOM for the regular payment card, the Golf Card delivered a host of diversified golf and lifestyle-related benefits to Cardmembers in Hainan, Hong Kong SAR, and other regions in Asia Pacific. Since its first launch, the number of cardmembers were increasing significantly in a short period of time which marked the Golf Card to be one of the most successful co-brand payment cards of BOCOM.

The next strategic target of OCG is expanding its market share in China. Geared up with successful experience in card marketing and services platform delivery, OCG is now planning to launch different card programs partnering with various domestic business institutions and leading banks. Besides, OCG will further expand its merchant offer category in China by networking all domestic merchants to form a diversified services platform to provide value-added quality services to Lifestyle Theme Cardmembers.

Team in China

Sandy Chen
Manager

Sandy Chen has extensive working experience in management and advertising. Before joining OCG, she worked at Hainan Dalin Cosmetics Ltd. and Haikou Yaao Pawn Co., Ltd as Office and Administration Manager. Ms. Chen graduated from the Chengdu University of Technology, Department of Management Science.

Echo Deng
Manager

Echo Deng graduated from the Haikou Economics and Vocational Technology Institute. Ms. Deng worked in sales and marketing positions in Hainan local corporations. She worked at Chengdu Fuzuo Co. in providing extensive training to new sales and customer relations administration. Ms. Deng also worked at a 5-star hotel Group responsible for VIP marketing. She is very familiar with Hainan local market and also a professional in marketing. In addition, she has strong local business connections and all-rounded marketing experience.

Golf is always associated with quality lifestyle, trend and sophistication. And the Golf Card jointly launched by Bank of Communications (BOCOM) and Oriental City Group (OCG) will certainly deliver the quality platform for Golf Cardmembers to enjoy the lifestyle benefits.

BOCOM is a well-known and established banking institution in China, with solid foundation and rich history. OCG is a Financial Services Group focusing on Lifestyle Card-issuance and Payment services. With Four Lifestyle Cards experience in Hong Kong and strong background in customers relationship management and marketing platforms development, OCG is very updated with the needs of the new generation customers. BOCOM and OCG are teaming up together to not only deliver a quality Lifestyle Golf Platform to Cardmembers, but also provide a range of unique and regional Lifestyle-related benefits which will enrich the quality of Life and Game for our Cardmembers.

Card Design with Style and Prestige
Golf Card is the Lifestyle Golf Payment Card issued in China. Golf Card's translucent among design is unique in style with sophistication, which translates into quality of style and prestige for Golf Cardmembers. In addition to all the banking benefits provided by BOCOM for the regular Payment Card, Golf Card is equipped with diversified golf and Lifestyle-related benefits to Golf Cardmembers.

For more details, please click HERE to learn more.

Latest News

Interview with Chairman of Oriental City Group (OCG) and Head of Bank of Communications (Hainan)

Mr. C.F. Yu (Chairman of OCG) and Mr. Yang Yu Ming (Head of Bank of Communications - Hainan) conducted an interview with Hainan.net to elaborate the partnership Golf Card project between the two esteemed financial institutions.

When Mr. Yang of Bank of Communications introduced the Golf Card, he highlighted that the Golf Card was targeted to the Golf customers who had high expectations on quality of services, so the Golf Card was designed with superb transparent look, and the Card was welcome at the most prestigious golf courses and golf-related outlets at Hainan and other parts in China, including Golf Practice Range, Golf Shops and Golf Travel, and also a variety of quality Lifestyle-related merchants, such as airlines, hotels and restaurants. (Learn more >>)

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